Pricing

Monthly

Quarterly

10% discount

Fomo Promo

Create a buzz

3 influencers
37k average local reach
20+ new customers
$30k+ estimated annual revenue
Get promoted on Instagram, TikTok, and Mustard
Monthly 1:1 Content strategy meeting
Turn social engagements into customers

$299 / mo

$269 / mo

Start now!

Hype Train

Be the talk of the town

6 influencers
75k average local reach
55+ new customers
$50k+ estimated annual revenue
Get promoted on Instagram, TikTok, and Mustard
Monthly 1:1 Content strategy meeting
Turn social engagements into customers

$599 / mo

$539/ mo

Start now!

Champagne Campaign

Be the hottest restaurant in town

10 influencers
125k local reach
100+ new customers
$100k+ estimated annual revenue
Get promoted on Instagram, TikTok, and Mustard
Monthly 1:1 Content strategy meeting
Turn social engagements into customers

$999 / mo

$899 / mo

Start now!

Frequently Asked
Questions

What is influencer marketing and how does it work?

Influencer marketing is a marketing strategy that involves partnering with social media influencers to promote the restaurant and its offerings to their followers.

The influencer promotes the restaurant through their social media channels, such as Instagram, TikTok, by sharing posts, stories, or videos about the restaurant, its food, and its services.

The idea behind this approach is that the food influencers have a hyper-local audience and their followers will trust their recommendations and be more likely to visit the restaurant or try its offerings as a result.

What are the benefits of influencer marketing for restaurants?

Influencer marketing is a valuable tool for restaurants looking to:

Reach a wider audience: Social media influencers have a large and engaged following, which allows restaurants to reach a wider audience than they could through traditional advertising methods.
Increase brand awareness: Influencer marketing helps increase brand awareness by introducing the restaurant to a new audience and creating a buzz around the brand.Drive traffic and sales: By promoting the restaurant and its offerings to their followers, influencers can drive traffic and sales to the restaurant.
Increase credibility: Recommendations from social media influencers are seen as credible by their followers, which can help build trust and credibility for the restaurant.
Be cost-effective: Compared to traditional advertising methods, influencer marketing can be more cost-effective, as it allows restaurants to target specific audience segments and reach a large audience with a relatively small budget.

How does Mustard help restaurants with influencer marketing?

We have a strong and engaged foodie community of hundreds of super local food influencers of different sizes across the USA. Our foodies are passionate about food and have a proven track record of creating high-quality, engaging content that resonates with their followers. By partnering with Mustard, you can tap into this community and reach a highly targeted audience of food lovers who are interested in discovering new restaurants and dining experiences.

Additionally, our platform makes it easy to manage and track the success of your influencer marketing campaigns. Our team will work with you to identify the right foodies for your brand, create a customized campaign that aligns with your goals, and provide ongoing support and measurement to ensure the best possible results.

What does the process look like?

Initial Assessment: An initial assessment is conducted to gain a comprehensive understanding of the restaurant, its brand, and its marketing objectives.
Influencer Matching: Influencers are identified who are well-aligned with the restaurant and its marketing objectives.
Communication Management: The agency manages all communication with the influencers, including securing reservations for their visits.
Reminders and Coordination: The agency reminds the restaurant of the influencer's visit and coordinates the necessary arrangements.
Content Posting: The agency ensures that the influencer posts content in accordance with the agreed-upon timeframe.
Performance Tracking and Evaluation: The agency tracks and evaluates the performance of the influencer marketing campaign and provides regular reports to the restaurant, including a monthly report that summarizes the results of all collaborations. This information is used to continually improve future campaigns.

What kind of results can restaurants expect from working with Mustard?

Increased brand awareness: Influencer marketing can help increase the visibility and recognition of a restaurant among its target audience.
Increased traffic: By promoting the restaurant and its offerings, influencers can drive traffic to the restaurant's website, social media pages, and physical location.
Increased sales: By reaching a wider audience and increasing brand awareness, influencer marketing can help drive sales and revenue for the restaurant.
Better engagement: Influencer marketing can help improve engagement on the restaurant's social media channels, as influencer content is often highly shareable and encourages followers to engage with the brand.
Improved reputation: By partnering with trusted and influential individuals, restaurant owners can improve the reputation of their brand and increase the level of trust and credibility among potential customers.

How does Mustard determine which influencers to work with?

Our agency determines which influencers to work with by evaluating the following factors:

Relevance: Choose influencers who have a strong connection to the restaurant's target audience and who have a natural fit with the brand's image and values.
Engagement: Look for influencers who have a high level of engagement with their followers, as this can indicate that their content is well-received and that their recommendations are trustworthy.
Audience size: Consider the size of the influencer's audience, but also take into account the level of engagement and the relevance of their followers to the restaurant's target audience. A smaller but highly engaged and relevant audience can be more valuable than a larger but less engaged one.
Past performance: Consider the influencer's past performance, including the quality of their content, their level of engagement, and the results they have delivered for previous collaborations.
Geography: We ensure that the influencer's followers are located in the same geographical area as your restaurant, as this will help ensure that their recommendations are relevant and that their followers are more likely to visit your restaurant.

How do you measure success of collaboration with food influencers?

Influencer marketing is a marketing strategy that involves partnering with social media influencers to promote the restaurant and its offerings to their followers.

Reach: The number of people who have been exposed to the influencer's content and recommendations.
Engagement: The number of likes, comments, shares, and other interactions on the influencer's content.
Traffic: The number of people who have visited your restaurant's social media profiles as a result of the influencer's content.
Followers growth: The number of followers that was gained within the first week after influencer’s content.

When can I cancel my monthly subscription?

You can cancel yoursubscription at any time until 24 hours before the beginning of the nextbilling cycle. Please email us at sales@mustard.love

Pricing

Fomo Promo

Hype Train

Champagne Campaign

Start a free trial with an influencer

Frequently AskedQuestions

What is influencer marketing and how does it work?

What are the benefits of influencer marketing for restaurants?

How does Mustard help restaurants with influencer marketing?

What does the process look like?

What kind of results can restaurants expect from working with Mustard?

How does Mustard determine which influencers to work with?

How do you measure success of collaboration with food influencers?

When can I cancel my monthly subscription?

Frequently Asked
Questions